Not your Everage style icon...

Happy New Year!

The ShopCurious style icon for 2012 is Dame Edna Everage – for the following reasons:

1) Dame Edna is most admired for her unique sense of style, which has been much emulated. Margaret Thatcher adopted her hairstyle - and her flamboyant clothing and accessories have been widely copied by Madonna and Lady Gaga. A curious trend is that, in 2012, almost everyone will be after a copycat pair of Dame Edna’s trademark curiosity glasses…

2) Edna is knowledgeable on all manner of issues - from fashion and beauty, to gardening and politics – and she's not afraid to speak her mind.

3) She's also a vintage treasure. (Never underestimate the advantage of age – after all, old is the new young).

4) Edna loves flowers too, especially gladioli – and floral inspired fashions are another key trend for 2012.

5) She also has a great sense of humour, which is just what we need in these times of economic uncertainty. Dame Edna’s down to earth opinions are the perfect antidote to political correctness, technocracy and spiritually debilitating celebutarditis.

6) Unlike Madge Allsop, Dame Edna is naturally beautiful, and would never subject herself to plastic surgery or artificial enhancement. “I'm beautiful inside. I think it’s what I radiate that people love. There's an inner beauty there,” she explains on her website.





7) She’s curiously clever as well - according to Wikipedia, “Dame Edna has transcended her modest origins as a satire of Australian suburbia to become one of the most successful, best known and best loved comedy characters of all time.”

Dame Edna is not just a living curiosity with stupendous spectacles, she genuinely has style with brains…

Do you?